Add-on - SEO for brands

The addon is included in the SEO package for CS-Cart (it is free for owners of the package with an active subscription to updates).

What is the main problem that addon solves?

By default, the CS-Cart platform uses a filter’s technical page to display a list of brands (authors, collections, etc.) by the appropriate feature, for example, to display a list of brands, this page is formed:

domain.com/index.php?dispatch=product_features.view_all&filter_id=10

where 10 is the filter id according to the Brand feature. There is no possibility of simple management of SEO attributes and seo name for such a page, which complicates the promotion. Fixing this problem is often a point of SEO audit.

Also, by default, there is no way to manage the layouts of filter pages, as well as feature variants page  (specific brand options, authors, collections), which does not allow you to individualize pages of different types.

And quite often we get requests “we want landing page for the Apple brand” (looking ahead, and the addon solves this problem).

For filter pages for feature with the Brand Purpose addon allows:

• to perform SEO optimization of pages - lists of Brands, Collections, Authors and other features with the Brand Purpose. Such a page receives a SEO name for address (like domain.com/brands/), canonicity, the ability to add description text (with control of the output location), management of all SEO attributes - meta tags and H1 page header;

• to manage the layout of such pages. You can edit the default layout blocks (added by the addon during installation) or create an alternative layout page (filter pages by features with the Brand Purpose);
• to manage the content and statuses of the blocks in the Layouts tab on the filter edit page (similar to the Layouts tab for the edit page for products, categories, etc.); 
• adds a filter name to the breadcrumbs of the added page.

For variants of the feature with the Brand Purpose addon allows:

• to manage page layouts individually for variant of features  with the Brand Purpose (which opens up unlimited possibilities for creating alternative layouts for selected variants for organizing an alternative display goal, for example, creating a landing page for the desired brand or collection variant). You can edit the default layout blocks (added by the addon during installation) or create an alternative layout page (features with the Brand Purpose);
• to manage the content and statuses of the blocks in the Layouts tab on the feature variant edit page (similar to the Layouts tab for the edit page for products, categories, etc.);

•  adds a link to the list page of all variants of this feature to the breadcrumbs of the feature variant

Expected results from using the addon

The features that the addon adds allow you to improve the SEO and UI performance of filter pages for features with the Brand Purpose and their variants, which are not enough for the full promotion of such pages in the search and increase the indicators of user engagement. As a result, you can separately promote pages like:

• domain.com/brands/
• domain.com/series/
• domain.com/collections-of-brand-x/
• domain.com/collections-of-brand-y/

Landings (with a completely alternative look) for the selected variants of feature with the Brand Purpose, for example

• domain.com/adidas.html

Features expected in next releases:

• managing the appearance of the brand page, author, collection by selecting a display template;
• the ability to create demo content - a full-fledged landing page for the Brand option for UniTheme (using advanced banners).